Following news of the first successful white space trials in Cambridge, UK, Nokia is now touting its research in the area with a demonstration of location-based services for the unlicensed spectrum. Traditionally, proponents of white space usage have positioned this unused portion of the airwaves as a viable, low-cost method of data transmission, but the Nokia folks have now demonstrated its ability to pinpoint one's location with much greater accuracy than either WiFi or cellular networks. Think of it as a counterpoint to NFC, if you will, but in the following clip, we're shown how an individual might move throughout a museum, and as they approach various exhibits, one's smartphone could provide supplemental information for the nearby artifacts. Beyond its use in museums, Nokia also foresees the technology as useful in the retail space, where businesses may provide consumers with promotions as they walk by. Currently, the necessary equipment to make this all possible is much too large to fit within a typical smartphone, but Nokia hypothesizes that the necessary chipsets and industry standards may be in place by 2015. Until then, you can dream of what might be with the following video.
Continue reading Nokia experiments with location-based white space services in Cambridge, UK (video)
Nokia experiments with location-based white space services in Cambridge, UK (video) originally appeared on Engadget on Sat, 28 Apr 2012 09:37:00 EDT. Please see our terms for use of feeds.
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My father, Alfred ?Bud? Weiss, owned a car dealership ? ?Bud?s Cadillacs? of Miami, Florida. When I?d drop by the office, he would usually pepper me with bits of business wisdom, but as a kid, I wasn?t very receptive. My head was usually buried in a comic book, only half listening. However, there was one story that stuck with me and I have struggled to make sense out of it throughout my business career: ?Son, you never, ever promote your best salesperson to be the sales manager. This is a classic mistake that other car dealers make. A bunch of my top producers came from their failed attempts as sales managers at other places. You commit two wrongs with these promotions: First, you take your top producer ? someone raking in two to five times the average salesperson ? off the sales floor. Second, you put them in a new job that they are totally unqualified to do successfully. This usually ends in disaster for everyone involved.?