Friday, September 28, 2012

Stacey Mathis Copywriting Small business marketing and ...

101 Habits of Highly-Successful Websites

If you?re ?gonna? tell someone how to be effective at something, you certainly better be in a position to do so or bring back-up.? When I hear about the best ways to do anything from someone, I need to know that they know what they?re talking about.? So, I vet the source. And Bill Hall, a national marketing expert, has done just that as well. ?He went out and returned with massive information gleaned from at least 18 different industry experts and came up with this invaluable e-book designed with beginner and intermediate website owners in mind.

I saw Bill?s e-book. I read his credentials.? Looked for trash about him online. ?Then I went over to the?site belonging to?a?colleague I trust?to check him out further. My conclusion,: When someone like Bill offers you an instantly downloadable 62-page PDF file e-book for only $29.00, that includes the very same advice he uses in his own practice and profession, it?d be a ?sin? not to grab a copy and mimic the steps.

In this post I review what I found and thought while reading 101 Habits of Highly Successful Websites.

So, is 101 Habits of Highly Successful Websites a good choice for you?

If you have a website or plan to have a website for your small or freelance business and you want more sales, which basically means pulling in more traffic and lead generation, 101 Habits of Highly Successful Websites is for you. ?If you are anxious to set up your website on your own but you get frustrated with all the technical stuff . . . this e-book is for you.

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Highlights of 101 Habits of Highly Successful Websites

?Using Bill?s guidelines, you can increase the effectiveness of your website and achieve major differences in any number of ways. For example, did you know that the graphics on your website can contribute to or hinder the success of your website? ?Did you know that there is a right way and an ineffective way to link to other areas on your site?

?This e-book is particularly handy when you have a web developer or designer creating a site for you.? Some designers will build a site with outdated trends, because either they don?t know any better or because they think you won?t know any better.? 101 Habits of Highly Successful Websites puts you in control and arms you so that you know the right questions to ask and the right lingo to use so you are not at the mercy of your web geek.

?When I make auto purchases, I use a long checklist to run through to make sure everything I need or should have is there. 101 Habits of Highly Successful Websites serves that same purpose. It?s a way of making sure your web person is providing all that your site needs, and it aims to make sure that you take nothing for granted when having your site set up for the first time or when revamping it.

?Many bloggers who started their blogs back in the day, had no guidance whatsoever; they were paving the way, which meant, many started with the wrong habits.? Fortunately, there are systems and resources like 101 Habits of Highly Successful Websites in place to prevent you from doing the same thing.? You have a better chance of being successful a lot sooner than they did.

?This e-book is compact. ?Although it?s 62 pages, there?s not a whole lot of heavy reading, which can be draining.? Each section or tip, if you will, is short, sweet and to the point without belaboring self-explanatory matters. Yet, each item is clearly delivered.? In cases when he uses a word you may not be familiar with, there?s a glossary at the end that explains just what he means . . . in plain English.

As someone who?s done everything web-wise from hiring and dealing with my own web specialists to do-it-myself approaches, I must say that 101 Habits? tells me things about web-building that most geeks, books and online tips article writers simply don?t tell you, such as:

?You should announce changes to your website ? Nobody ever told ME that.

?The width of panels seems to be critical for helping users ? Not this either.

?You should reduce the negative consequences of double clicking ? And certainly not this!

In my experience, I have found that though some designers are amazing, there are many designers who merely like when things look pretty or cool. ?But see, this is a business, my business, and what my designer implements on my site has to be what?s practical for my visitors, not what simply looks great.? I want my designer to think ahead about things that may not dawn on me until it?s too late, her bill is paid and she?s too busy with her next paying client.? For example, until I read 101 Habits? I didn?t know it was possible for my designer to prepare information with the expectation that it will either be read online or printed. 101 Habits? does that sort of thinking for you. Who knew!

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Why Bill Hall?

Bill Hall - Real Marketing Works

Because Bill didn?t just rely on his own very extensive knowledge.? He didn?t try to fool us with fluff to create a thicker manual.? He sought out the expertise of very specific trade professionals and researchers.? Bill is a well-respected Internet marketer is his own right, who also runs the marketing divisions of two multi-million dollar companies.? His marketing-related writings have been endorsed by one of the most?reputable marketing professionals out there, the well-known copywriter, Bob Bly.

I am still implementing Bill?s ideas from this piece, and he?s right, they do make a difference.

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The two things that bothered me about this e-book, however, were that there is no table of contents, and a few of the sections do not have category headings. ?It could have been organized a bit better, but it?s so filled with crucial information that these oversights are easily forgivable.

I know you will enjoy this read.

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Increasing traffic and making sales can be easily overcome when you have a better understanding of the root of your website?s problem. ?Stop pulling your hair out.? If you?re ready to fix your website and take your small business to the next level, download 101 Habits of Highly Successful Websites and follow it regularly.? Make it a part of your routine. You?ll begin to see a difference too.

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Have fun,

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Stacey

P.S. When you purchase 101 Habits of Highly Successful Websites, Bill throws in a second e-book that includes 560+ Free Resources for Online Marketers, valued at $19.95, at a cost to you of $0!? Yes, the second e-book is absolutely free. ?And get this, the second e-book contains everything from numerous free stock images sites to font sites, from file storage sites to image manipulation sites, from video hosting sites to color tools sites, from sites for sounds and music to html sites, you name it, he included it ? all to enhance the running of your website or web-based business.

The best part is, their services are?free or cheap, but not cheesy. ?I know, because I also use many of these resources for my own business.

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Download 101 Habits of Highly Successful Website & Get Started!

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Yes, I am an affiliate of RealMarketingWorks, but my blog visitors are way more important to me than a few bucks in my pocket, so you can be sure, I will NEVER endorse a product or service that I think sucks!!! And if it sucks, you?ll know it, because I will flat out tell you, no holds barred. Transparency rules at staceythewriter.com!

Source: http://staceythewriter.com/101-habits-of-highly-successful-websites-e-book-review/

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